Marketing Versus PR: What’s the Difference - Heidi Cohen: "There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other.
To frame this conversation, marketing is defined by Dr. Phillip Kotler as: “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”"
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