Interflora Gets Its Google Rankings Back, 11 Days After Penalty: "Many Google penalties are temporary like this, so long as the offender corrects the behavior that went astray from Google’s SEO guidelines. In 2011, J.C. Penney regained its Google visibility after a 90-day timeout. Overstock eventually returned after Google penalized it for a paid link campaign around the same time as the J.C. Penney inciden"
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