How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]

How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]: "Google +1 Button vs. Facebook 'Likes'

'You can do either/or, or both. But I think the thing about liking a page on Facebook is it does nothing for me.'

While clicking 'like' shows you're sharing good stuff with your friends, there's really no takeaway. With the Google +1 Button the takeaway is better, more useful search results.

Where to Start With Link Building

'I think some of the easiest ways right now are social ways.'

When just starting out, begin with the low-hanging fruit.

Connect with people on Facebook, Twitter, and LinkedIn. Keep tabs on your keywords on those sites, and reply with a helpful comment.

Answer relevant questions on Q&A sites like Yahoo! Answers, Quora, Facebook Answers, LinkedIn Answers, Formspring, and ChaCha.

Another place to start? Leverage existing relationships. Offer to contribute testimonials for partners with a link back to your website. Give your customers easy ways to link back to you (e.g. website badges, social media buttons, etc)."