Six SEO Tools Every Small Business Needs to Use | Fox Small Business Center: "Search engine optimization (SEO) plays a vital role in maximizing a website’s online presence and giving it the exposure it deserves. Techniques like strong keywords, rankings and searchabilty all have a major impact on making a business show up before its competitors.
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Jason Hennessey, CEO of Everspark Interactive, a full-service SEO agency, said small businesses often struggle with what SEO tools to use.
"There's a lot of theories on what works and what doesn't work," Hennessey said. "[Owners] don't know where to go to get the facts, and in most cases it may not even work. It can leave them with a bad taste in their mouth.""
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