Six SEO Tools Every Small Business Needs to Use | Fox Small Business Center: "go into any given market, you should mirror what is already working and look at their data."
No. 3: SEM Rush. This is a keyword research tool that allows you to analyze the keywords for which competitors are ranking, both organically and via AdWords, or keywords being bid on or paid for.
"You can see all of the keywords they are ranking for and how much traffic they get," Hennessey said.
No. 4: Yahoo Site Explorer. The browser can be used for more than just surfing the net. The Yahoo Site Explorer can be helpful for small business owners looking to find the most accurate data for links pointing to a website. Hennessey said this is as simple as typing "Link:" followed by the website you are looking to research. "
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