After about 7 years in the wonderful world of advertising sales, (in nearly as many publications) I was not quite ready to retire. So the question on people's minds might simply be, what did I learn during all those years?
Well even the simple answer is entirely more complex for a forum of what amount to be something akin to one liners on this blog, so I will cut to the chase right now.
The problem in "selling advertising" is that the small mom and pop retail establishment want clearly observable results for the weekly or monthly investment and that almost always means coupons.
Well, Groupon is the novel new concept that takes advantage of several amazing factors.
Firstly it adresses the needs of the small little retailers be they pizza places, boutiques, tanning salons, tutoring services, car washes and oil change businesses by coming up with a novel way to finally answer the advertisers number one objection/issue:
I need to know this thing is going to work. I don't mind spending money to promote my business but I have got to know its going to work!- Any potential advertiser USA.Now, naturally I had nearly 365 different answers to this statement, depending upon my mood, his mood, the weather, and the latest upcoming holiday. However in the end, there really were no guarantees that could honestly be made, just all kinds of statistics.
That is where Groupon clearly deviates from the wolf-pack of very hungry account executives working for countless 1000's of newspaper like or shoppers guides across the United States.
<To Be Continued>...
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