White-label product - Wikipedia, the free encyclopedia: "White label production is often used for mass-produced generic electronics such as DVD players and televisions. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.[1]
Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself."
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