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Tuesday, July 12, 2011
What is Black Hat SEO (Search Engine Optimization gone bad)
What is Black Hat SEO (Search Engine Optimization gone bad): "Doorway Pages – pages that solely exist to rank well in the search engines. Sometimes these pages are ugly, containing paragraph after paragraph of meaningless text. Most the time doorway pages are orphaned pages meaning they are not part of the site's regular navigation."
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I have seen these pages often in search or when spammers comment on ones website. It has all sorts of meaningless phrases, all out of context, mainly to pull you into their website and generate another hit, or to rise in their rank on search engines.
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