Fourth time's a charm? Why Apple has trouble with cloud computing: "Designers in Charge
Apple has always been primarily a user interface company. A good UI has a minimal set of consistent, well-designed interface elements that economize on the user's scarce attention and take advantage of her muscle memory. The first iPod, for example, wasn't a major breakthrough from a technological perspective (indeed, a lot of commentators sneered at it when it was released), but the experience of using it was vastly superior to other music players on the market at the time. Removing unnecessary features can be more important than adding new ones. Steve Jobs's obsession with removing clutter can be seen in the one-button iPhone, the no-button MacBook trackpad, and the aggressive removal of outdated Mac ports."
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