Groupon, Google on Different Paths to Contextual Discovery - Search Engines - News & Reviews - eWeek.com: "The first week of June 2011 may be looked back on as the week Groupon and Google (NASDAQ:GOOG) reached pivotal points in their paths toward contextual discovery.
Groupon filed for a $750 million initial public offering and is making investors pull their hair out over the fact that the company owes $230 million and is burning through $100 million a quarter.
With 83.1 million subscribers snapping up over 70 million discounts since March, Groupon is the unquestioned leader in contextual discovery. That is, bringing consumers what they want based on preferences and tastes, rather than making them type search queries to find goods and services.
This is a burgeoning market without a barrier to entry that scares financial pros. Throw a rock, and it seems you'll hit a local deals service. There are even hyper-local deals that focus on specific niches."
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