Keyword Research: Using Google Adwords | BPWrap: "What does your site offer – There is no limit to how many correct answers you can have to this question. Try to be as general for some and as specific for other answers as possible. Cover everything.
What ideal audience is your site for – Does your site provide more basic knowledge for beginners to your topic or does it go in-depth for the knowledgeable gurus? Essentially, you want to refine your ideas from the previous step to get a general picture of who your readers mostly are.
What is your potential audience – Look beyond your target audience in this step, and think about how you can make your content more valuable and accessible"
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Sunday, June 12, 2011
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